Purocane is a sugarcane juice brand which provides a healthy and hygienic alternative to processed juices. It is made of 100% pure juice and contains no pulp or preservatives.
The brand naming, identity and packaging were created keeping in mind the purity of the juice and celebrating the indian sugar cane in all its glory through detailed illustrations and the use of vernacular typography in the logo.
Illustrations: Alisha Islam
Documentation: Siddharth Govindan