Footloose Films is a media production company which believes in experimentation and newness in creativity. Like the name of their company, their process is flexible and it reflects in the kind of work they do.
The idea was to create an extensible logo design which captures the quintessential meaning of the word ‘Footloose’. The logo is built with a custom type where each alphabet expands itself and creates dynamic compositions generating endless possibilities. The identity evokes the creative freedom and flexibility of exploring new directions using type; and adapts itself beautifully on different surfaces and medias.
Done with and under the creative direction of Lokesh Karekar at Locopopo Studio, Mumbai